Of course if your company name is ABC Pty Ltd it makes sense to register www.abcptyltd.com.au. But if you’re a bike shop located at Fortitude Valley, then you may also want to consider registering www.valleybikeshop.com.au or www.bikeshopfortitudevalley.com.au.

Doing this may also prove to be successful in creating better rankings for those keyword terms in search engines. Most people will look for the generic equivalent i.e. hamburger as opposed to your brand i.e. McDonalds™. If you also use this address when asking people to link to your website, this will give search engines a better idea that your website is about the product or service within the domain name.

Sometimes looking at old and expired domains can help you get your site ranked better in search engines. For example, an old domain may have several hundred links to it. Pointing this old domain to your website may increase the speed of your website getting crawled and indexed and may help in search engine rankings. The longer the domain is registered, the higher ranking it gets (all other things considered equal).