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Written by Peter Dowse
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Friday, 23 April 2010 04:59 |
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When looking at your website from an SEO perspective, the homepage is typically your strongest page. This being the case you have an opportunity to rank for a wider variety of keyword terms than for an internal page.
Homepage optimisation can be done in many ways but here's an outline of some of the strategies that I have used with great success for our clients.
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Written by Peter Dowse
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Monday, 01 December 2008 20:05 |
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When writing copy for your website there's some very important rules to consider. The difference between good copy and bad copy can really make an impact on the amount of traffic you drive to your website and how you convert those customers. |
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Written by Peter Dowse
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Tuesday, 04 November 2008 19:51 |
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Content is King. You may have heard many experts, gurus and specialists sprout this time and again across many different websites, newsletters, forums or seminars / conferences. There's a reason for this. |
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Written by Peter Dowse
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Wednesday, 24 September 2008 09:58 |
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When it comes to SEO, content is king. Good content on our websites helps our search engine rankings and increases usability for our prospective customers. So where do you go to get ideas for articles? |
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Written by Peter Dowse
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Monday, 08 September 2008 14:12 |
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I've heard many small to medium-sized business owners ask me this question before and the answer to that is pretty simple... good copy. If you don't have great content then you're already losing. |
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Written by Peter Dowse
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Monday, 30 June 2008 18:32 |
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When you're developing a new website, adding content to an existing website or employing a copywriter to build up the content on your website, one of the questions that will inevitably pop up is "how much content is ideal for SEO?" |
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Written by Peter Dowse
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Tuesday, 27 May 2008 10:00 |
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Often, when I’m talking at a workshop or conference I tell people that search engines love new, updated content and that you should be updating your website on a regular basis to a) ensure that search engines frequently come back to your website to get new content and b) give your visitors new and interesting info each time they go to your website. |
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Written by Peter Dowse
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Tuesday, 13 May 2008 10:00 |
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To be a valuable search engine you need to have a fresh index with lots of new information in it… all the time. To get this information a search engine needs to crawl the web and then filter this information into usable chunks of data that relate to search queries. |
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Written by Peter Dowse
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Wednesday, 02 January 2008 10:00 |
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The thing to remember about using images on your website is that it should enhance your visitor’s experience. |
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