For an industry that practically didn’t exist 5 years ago, mobile devices and tablets have experienced amazing growth.
This combined with faster Internet speeds and WiFi penetration around Australia means more and more people will be using mobile devices to access your online promotional material. Is your website mobile-device friendly?
With this in mind, it’s imperative that you consider how mobile devices will be part of your online marketing strategy.
Social media is not going away
With the phenomenal increase of mobile devices along with 3G and 4G networks, social media has experienced unprecedented growth with this mobile explosion.
How does social media fit into your online marketing strategy?
With social media being integrated into more and more areas of our lives, it’s important to understand that customers and younger staff members (and all future staff from here on in) will have social media ingrained in their daily lives like the older generation had TV and telephones. Make sure you don’t miss out on potential customers and/or staff members by ignoring this trend.
Social media and mobile are not going away. Are you going to put your head in the sand and ignore an industry that’s taken the world by storm? Or are you going to rise to the challenge and think about how you can harness the power of these fascinating and explosive opportunities?