Sugar Nutrition Resource Centre

The Sugar Nutrition Resource Centre is an information hub on the role of sugars in nutrition and health run by a team of qualified nutrition and dietetic professionals. The main issue with their previous website is they weren’t getting much traffic, and users were not spending a lot of time on site, even though typically information-based sites have a longer “time on page”.

We created a fresh new design in Joomla that was more visually appealing by incorporating some of their beautiful food and sugar-related photography. Other features include a scrolling news section on the homepage, animated statistics to help engage the interest of users and a searchable resource library of infographics, fact sheets, booklets and research papers.

Multiple buttons were incorporated throughout the site to relevant sections such as Resources, FAQs and News to help users navigate through the site. SNRC don’t actually have a product or service to sell – they’re purely an information site – so one of their main KPI’s (key performance indicators) was to have as many people sign up to their newsletter as possible, so we placed multiple signup forms throughout the site as calls to action.

Having also done extensive SEO (search engine optimisation) on their website since the launch, we’re pleased to report that their stats have improved dramatically, with a 124% increase in search referrals from 2020 to 2021 and a 86% increase in page views.

As part of SNRC’s website redevelopment we provided the following services:-

Mary Harrington – the Nutrition Communications Manager, was very happy with the new website design – this is what she had to say:-

“Marketeam did an excellent job on our website redevelopment. Peter is very professional and highly knowledgeable. He took our ideas, made recommendations and developed a site that serves our needs perfectly. Great and friendly service. Highly recommend Marketeam.”

Click here to visit the Sugar Nutrition Resource Centre website >>

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