In the world of business it’s easy to get caught up in the latest and greatest fads for marketing and generating business. There’s a plethora of schemes, frameworks and blueprints that all seem to promise business success and riches, but usually tend to overcharge and under deliver.
Here at Marketeam we’ve always believed in the saying “success is 1% inspiration and 99% perspiration” and building successful websites is no different. To make a website successful takes a lot of hard work and dedication, even more if you don’t know what you’re doing. With that in mind we’ve decided to put together this guide of important things about websites for small businesses.
Often, when I’m talking at a workshop or conference I tell people that search engines love new, unique and relevant content. This inevitably leads to me telling them that they should be updating their websites on a regular basis to:-
a) ensure that search engines frequently come back to your website to get new content, and
b) give your visitors new and interesting info each time they go to your website.
Then I will always get asked the question “how often should we update our website?”
I came across this great article this morning 8 Attributes of Content That Inspire Action and it got me thinking that often, when writing content or copy for websites, brochures and other marketing material, business owners don’t inspire action.