When it comes to SEO or Search Engine Optimisation, there seems to be a lot of confusion surrounding what it actually is and what companies should be doing when they charge a fee to do SEO work on your website.
We’ve all had those emails or phone calls from overseas call centres promising you “page one results on Google!” for a small fee, but what does it all mean, and when someone tells you they can make your website ‘SEO friendly’, is that the same as SEO optimised?
Before we launch into the differences between search engine friendly and search engine optimised let's take a quick look at what SEO or Search Engine Optimisation actually is.
When you're developing a new website, adding content to an existing website or employing a copywriter to build up the content on your website, one of the questions that will inevitably pop up is "how much content is ideal for SEO?"
This is one of those questions that tends to get a lot of personal opinion injected into the argument. I think the main point to remember about writing content is to always have the user in mind. If you ramble and go on and on with your content, the only reason being to get additional keywords in your copy or to try and have loads of different keyword variations, then you're going to lose your readers.
We all know that keywords are a really important factor of your search engine optimisation strategy. Choosing the right keywords and keyword phrases for use on your website is the key to driving the right type of traffic.
At the end of the day most people want visitors to their website to perform some type of action - sign up to a newsletter, make a purchase, etc. One of the most important factors in doing this is to drive the right type of traffic to your website. Without the right type of visitors, your website will get loads of traffic (which looks great in an analytics report) but you won’t be converting any customers (which looks bad on the balance sheet).
Some of you may have heard of the term ‘alt tag’ when researching SEO. You may have even heard of its importance in terms of SEO, but are wondering ‘what is an alt tag and why is it important?’Some of you may have heard of the term ‘alt tag’ when researching SEO. You may have even heard of its importance in terms of SEO, but are wondering ‘what is an alt tag and why is it important?’
To be a valuable search engine you need to have a fresh index with lots of new information in it – all the time. To get this information a search engine needs to crawl the web and then filter this information into usable chunks of data that relate to search queries.
One of the things search engines do to ensure quality search results is to remove duplicate content from their index. Duplicate content fills up search engines with superfluous content and creates a bad user experience for searchers.
You may have heard the term long tail keywords when it comes to SEO, but perhaps you’re not really sure what they are, how they work or why people are targeting them.
In this article we will attempt to shed some light on long tail keywords, why smart SEOs are targeting them and how you can use them in your SEO strategies. If used correctly, they can help to bring more targeted visitors to your site, resulting in higher conversion rates and more customers.
One of the most important aspects of your SEO strategy is choosing the right keywords. If you're not targeting the right keywords you're not going to convert any customers.
Having unique and relevant title and description tags is one of the easist and most effective ways to assist your SEO efforts and drive targeted traffic to your website.
Here’s something interesting I came across today. Two days ago I uploaded a video called Custom CSS for Joomla module in Chrome and when I was testing to ensure it was coming up in Google I noticed that there was a little “New” icon next to the video. Take a look at the image below.
Have you ever wondered how to find great keywords but find all those posts and articles and tools confusing? Would you prefer a simple and succinct visual guide to finding the right keywords for your website?
Behold the ultimate infographic for finding keywords to attract customers.
Running a small business is hard. Typically, most small businesses have limited staff, limited time and a limited budget for sales and marketing efforts. This being the case sometimes it's easy to fall into the trap of just 'running' your business and letting the 'promotion' of your business slide.
Content is King. You may have heard many experts, gurus and specialists sprout this time and again across many different websites, newsletters, forums or seminars / conferences. There's a reason for this.
When searching for a product or service that they want to visit or call, most people search using local terms. If you're in a business that services a local area (mechanics, hairdressers, and other service-based businesses) then it makes sense to localise your website to attract customers from your local area, right?
On a search engine’s results page (SERP) what does the different coloured text represent? It's well worth getting to know what a search engine's results page represents and the information that gets displayed within them.
These days things happen fast. The internet has bought about a mentality of instant access, instant information and instant gratification. It's so easy to go to another website or do another search for a product, service or information, so with this in mind we need to make our websites usable and easy to manage, navigate and fulfill whatever action your potential customer wants to fill when they get to your website.
When writing copy for your website there are some very important rules to consider. The difference between good copy and bad copy can really make an impact on the amount of traffic you drive to your website and how you convert those customers.