Sometimes, as business owners, we get wrapped up in the world of commerce. Marketing our products and services to potential customers can take up a large proportion of our time. We sometimes forget people are just that – people. Marketing to the masses and shouting your message to the crowd quickly gets lost in the sea of noise that is the Internet.
For an industry that practically didn’t exist 5 years ago, mobile devices and tablets have experienced amazing growth.
This combined with faster Internet speeds and WiFi penetration around Australia means more and more people will be using mobile devices to access your online promotional material. Is your website mobile-device friendly?