Here at Marketeam we approach SEO a little differently to most SEO agencies in Brisbane. We focus on building up businesses – not just rankings, and it’s this robust and accountable approach that our Brisbane SEO customers love.
Why our different approach works
With recent search engine algorithm updates, Google has turned SEO on its head and many SEO agencies are scrambling to maintain client rankings and traffic. Our content-centric approach means our clients have enjoyed steady ranking and traffic increases from the latest round of Google algorithm updates.
Here’s just a few reasons why our SEO approach works
Our SEO strategies take a content-centric approach.
We don’t waste time getting dodgy links, spinning articles or running useless ranking reports – we work on the stuff that matters, the stuff your customers interact with – your content! Our content-centric SEO approach means we spend time working on the elements that bring real results.
Never underestimate the stupidity of the general public.
We understand not everyone is stupid. Most people are busy and time-poor, which is why our SEO focuses on conversions, not rankings. We do this by incorporating calls-to-action and other conversion tactics into your website copy to make it easy for people to buy from you. Our SEO gets results from your busy prospects (and even from a few of the stupid ones).
We love the how’s and why’s of why people buy.
At Marketeam we spend a lot of time understanding and reading about the psychology of sales cycles, conversion tactics and what customers are thinking when making a purchase. This thirst for knowledge and continual improvement translates to our SEO work. We work on driving conversions, not just getting rankings.
Search engines love structure.
We’re big on structure. Our first step in any SEO campaign is developing a content strategy, then we structure your website content in a logical, schematic way that makes sense to search engines and users. Search engines love structure and rank our clients' websites because of this.
Did you know there’s more than one type of keyword?
When writing our content we take into consideration all the different types of keywords users type into a search engine. This is why, when doing keyword research, we incorporate keywords, keyword variations, semantic keywords and long-tail keywords into our content and site structures. This broadens the keywords that attract users meaning more traffic from more sources!