Do you want an ecommerce website for your business that’s easy to update and simple to manage? Let us build an online shopping experience that helps convert more customers.
What are the steps to creating an ecommerce website?
We’ve built hundreds of websites for Brisbane clients, many of which have been ecommerce websites. Over the years we’ve guided our clients through this process with the following steps:-
Step 1: Create a plan
Know what you want to sell online
The very first step in creating an online store is to figure out what product you’re going to sell online. It could be a range of products that you already sell in a physical store, or a service offering or even digital downloads.
Figure out your target market
Spend time researching who your target market is and what they are wanting. Be the solution to their problem – consider their needs, desires, issues, etc.
Step 2: Preliminary setup
Set up a domain name
If you don’t already have one, setting up a domain name is easy – refer to our guide How do I register a domain name for instructions on how to proceed.
Set up website hosting
We can set up for you as part of our ecommerce website setup, or you can organise your own hosting – the choice is up to you. Here are some things to consider when purchasing website hosting.
Decide on payment processor
To accept payments online you’ll need a merchant account for processing. The most popular provider in Australia is PayPal, but shop around and work out what integrates best with your current business systems.
Step 3: Website development
We start creating the design of your site in a live development environment. This means when we send you a concept you will be able to click on the menu items, see the homepage and articles and see your new site through your customer's eyes. No jpg files or pdfs... a real website!
Visit our Portfolio page to check out our latest website designs >>
Set up ecommerce store
Whether you’re wanting a basic ecoomerce website to test the waters or a more detailed site with hundreds of products, we have the ecommerce solution that will suit you. Ecwid and J2 Store are our preferred store providers as we find they’re the easiest and cheapest option for our customers.
Make your website secure
When selling online it’s important to offer your customers trust and security. Having an SSL certificate installed on your server is crucial to prevent third-party websites (scammers) from taking personal information including credit card details from your customers. (SSL comes standard with all our website builds)
Step 4: Set website live and start selling!
We’ll provide you with a full training session on how to manage your online store and make changes to your website. We also offer peace of mind by having a range of Support Packs available should you not have the time or inclination to update your own website.
Measure your traffic with analytics
We install Google Analytics (free) on all of our website builds – this allows us (and you) to regularly monitor how many visitors are coming to your website. This is a free program to use and provides invaluable info such as what pages are being viewed, how much time customers are spending on your site and will also track marketing efforts and search engine optimisation (SEO) strategies.
Contact us today to find out how we can build an ecommerce website for you.